50 SHADES OF BLUE
Reinventing the family business, treasuring the Valle del Jeans heritage and launching a line of protective clothing for motorcyclists. PMJ story is told in Forbes Italia, in its July 2023 issue.
“More than two thousand people used to work in the Jeans Valley, located in the province of Pesaro and Urbino, which in 2019 reached 98 million euros of export.”
n 2008 the family textile company located in Sant'Angelo in Vado closed. It was then that the almost 30-year-old son Andrea reinvented himself by launching a clothing line for motorcyclists thanks on his experience in the jeans sector. This is how ProMo Jeans was born, today we know it as PMJ
Pants and jackets, certified anti-abrasion clothing designed to cushion falls.
A line that aims not only at protecting but also at the fashion side of motorcycle clothing, in order to keep safe but with style ... Pmj jeans are suitable for any occasion.
Read the full article here
FORBES ITALIA - JULY 2023 - SMALL GIANTS - EDITED BY PIERA ANNA FRANINI